QRD & Facebookery & Fathers

Man, I never seem to post to the blog these days, in part because it seems like I work on things that take longer to get done or maybe because I’m slower than I used to be.

So I laid out the Fathers book to get printed versions made through Lulu.  I haven’t gotten my copies in yet, but I’m excited about having it as an object.  I’m still hopeful about the collected editions of the interviews from QRD making longtail money ($5 a month for life or something), but it hasn’t happened as of yet.  We’ll see how it all goes.

In other QRD news I’m working on the new issue.  It has around 30 interviews & should be out sometime this week.  I am going to try to get some other websites to co-publish some of the interviews to generate more exposure for the bands & of course for QRD as a whole & I’ll try to get the co-publishing going from here on out.  We’ll see what happens.  I’ve been kinda putting too much time & energy into QRD for the payoff the past couple of months, so we’ll see what happens.

I’ve been taking this social media course through Cyber PR & while a lot of it is review of what best practices are & stuff I already know & do or stuff I already know but I’m not going to do, I learned a bunch of features about Facebook ads that they didn’t used to have.  Now you can import email addresses from a newsletter & advertise specifically to those people.  So I’m running a $1 ad to get people on the Silber mailing list who don’t follow Silber on Facebook to like it over there.  They also now have a thing where you can put a little tracking script on your page & you can advertise to Facebook users who’ve looked at a particular item.  So I’m thinking about paying a penny a click to push the Silber catalog on Spotify (which pays around half a cent a song) to anyone who’s been on the Silber site.  Or running a link to the QRD Patreon to people who read QRD.  It really does seem like those raise possibilities of ads so highly targeted they can pay for themselves.  It’s interesting if nothing else.

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Back to School

So yesterday I started taking a nine week social media course from Cyber PR (not sure, but I think the sign up window for the course is now closed).  I get down about the lack of sales & the seeming lack of interest at Silber a lot.  So I signed up for the course hoping to learn some tricks & week one is mainly a reminder of some things I’ve let slide.  & while obviously one day later I haven’t really generated a lot of new interest or new sales, it has helped me feel a little more excited about what I’m doing & who I am.  So I’m keeping it positive.  First project I came up with is this if you want to follow along:

Starting to post daily gear lusts & such on the Remora Facebook page if you want to follow along. https://www.facebook.com/PostApocalypticPop

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Remora, Philip Polk Palmer, & Heaven Falls Hard

So the live Remora EP Swash is available pretty much everywhere.  Listen on Spotify or even download for free from Bandcamp.  I even made a couple videos for “The Doctor’s Wife” & “Nevada Smith.”

We also have available Philip Polk Palmer‘s Here in the Deadlights.  Available everywhere soon & available from Silber right now.  He has a couple videos for “Better in the Books” & “The Call.”

Our 5in5 EP series is back going with Heaven Falls Hard doing some pieces that would fit in a John Carpenter soundtrack.  We have three more installments of the 5in5 series coming super soon as well.

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Foreign Futures

I just sent out 90 solicits for interviews for the next issue of QRD.  Even though both the Fathers & Guitarists ebooks have so far been financial failures in the time to money ratio, both have seemed to have some positive personal impacts on individuals & sometimes I forget that is what everything I do is about.  Positive impacts & making people feel less uniquely alone.

Finished posting stuff on Facebook groups about the new releases & about to finish contacting the press folks I only have web contacts for.  So that means it’s time to do some new releases & start all over again.  Lately it seems like I’m getting more reviews of year old releases than the new ones, but I’m pretending it’s because Silber is so cutting edge the world won’t be ready for us for another year.

Also worth noting I have the finished a big project blues & I’m trying to push on & get work done instead of wallowing in depression for a month.  We’ll see who wins.

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Stuff is Happening

I don’t update the blog like I used to.  Maybe one day I’ll get back to it, but I just realized I hadn’t really talked about the Kickstarter I have running that ends in a couple days.  It was kind of a last minute thing, to do a Kickstarter for an ebook collecting the 100 interviews I’ve done with musician/cartoonist/artistic dads in time for Father’s Day.  It did meet my ultra low funding goal where I make around $3 an hour for the time it takes me to make it, but way under my personal goal of 100 backers.  That 100 number is what I set for myself as the point where I’d look into making a physical edition.  At this point I’d say it seems pretty unlikely to hit that, but maybe there will be a long tail & it will make sense down the line.  My hope is that after I get it up on Amazon & such it will be something to generate $10 a month for the next ten years & if I just right 99 other books with that degree of success I’ll be doing okay.

I made a Spotify playlist that is always going to feature the ten newest Silber releases.  Listen to it at work & earn the artists a few pennies.

Anyway, a lot of other stuff going on.  New releases are out & getting a little attention from M is We, The Infant Cycle, & What Does The Scanner See.  Remix EPs coming from M is We & Philip Polk Palmer.  New releases coming soon from Philip Polk Palmer, Chvad SB, Kirchenkampf, Remora, Space Sweeper, & more.  Two new experimental comps we’re putting together for this fall.  A bunch of comics out with artists.  Everything looks like it’s going well except the finances!

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New Music & New Interviews

So I have been working on a bunch of Silber stuff non-stop for several days.  I stopped when the power went out & to take my wife to the doctor, but pretty much if I’ve been awake I’ve been grinding.  So anyway… three new releases (by The Infant Cycle, M is We, & What Does The Scanner See) & a new QRD with 40 interviews.  You can get to them all from the Silber front page.

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A Dash of Southern Pride

Getting some things going here in Silberia today.

Comics – first drafts of REH #10, REH – Another Life #1, & a random future issue of XO.

Music – Finished mastering the M is We record & sent to Michael for approval, got approval from Michael for an M is We remix kit (awaiting tracks), finished artwork for Philip Polk Palmer disc & delivered to Philip, got in raw tracks for Palmer remix kit (need to assemble), still running into some minor snafus with The Infant Cycle release (but it may be finished soon), shipped 50 Remora CDs as a giveaway for a friend’s movie night.

QRD – emailed the 60 previous contributors to the Father’s Day interview series about the ebook & kickstarter asking for one paragraph updates (received maybe 10 responses so far), received another interview in for the upcoming issue & proofed it, arranged an interview about the ebook on a podcast for Friday, did an email interview about the ebook that went up an hour later.

Wrote three dreams down in my dream diary.

This is how much work I should be doing every single day.  What is wrong with me?

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Lots is up

So I know I haven’t been doing blog entries lately.  I’m not really sure why.  There’s been a lot going on.

First off a couple weeks ago the Kaiju Temple comp came out.  Its a soundtrack to Joe Badon’s Terra Kaiju comic which is included with the download.

Been doing a lot of work towards the upcoming QRD which is going to be over 20 interviews with cartoonists & musicians about balance art & fatherhood.  In related news I’m running a Kickstarter to collect all the Father’s Day interviews as an ebook.  Spread the word about it if you can.  I guess I’ll need to start spreading the word about it sometime in the next few weeks.

Working on booklets & press releases for some of the upcoming releases including What Does the Scanner See, Philip Polk Palmer, The Infant Cycle, & M is We.  Getting teady to send out stuff to the usual Silber suspects about some compilations coming out in September.  It’s busy.  But it’s good.

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Signal, Noise, & Newsgroups

Over the past couple of years Facebook Groups have really risen to prominence as a way to get the word out about creative work.  Unfortunately they have also proliferated to the point they are hard to keep track of & many have been so inundated by promotional posts that they are no longer useful.  So I made this spreadsheet to help sort through things.
group-promotion-signal-noiseColumn A is the name of the group, Column B is the URL, Column C is the number of members of the group, Column D is the activity level, Column E tells you the type of group it is & I think that is probably where most people stop with their spreadsheet, but I wanted to take things a bit further.  Just to get the easy stuff out of the way, anything after Column I just shows the actual posts put in a group.

I’ll go from the obvious things to the least obvious things in Columns F-I.
Column I just has the number of posts I’ve made in a group.
Column H has the amount of interaction I’ve had within the group, so I add 1 for every like or comment a post gets.  For mathematical reasons, I always start a groups interaction level at 0.1 until there is actual interaction on the group.
Column G has the amount of trackable action from a post.  What does this mean?  It means the amount of people who actually do the thing you are asking them to do.  If you post that you are doing a Kickstarter & that post gets a lot of likes, that’s not really that important to you, because what you want is backers.  So the only trackable actions would be those times a post generates a sale or a video view or a Kickstarter backer or whatever it is you are pushing.  If you really want to get into it you can make individual links for a group, or you can just use a “best guess” scenario (what I do) where you can assume someone came from a post earlier in the same day rather than a post to a different group a few days earlier. For mathematical reasons I always start trackable at 0.1 until something makes me believe it should be higher.
Column F is where all the math really happens & I call the answer “amplification”.  The formula is # of members x # of interactions x # of trackable actions divided by # of posts.  This measures to me the importance of posting in an individual group.  A group with 1000 members would start with an amplification value of 10 on your first post, if that post generates 2 likes the value goes up to 200 & if it generates 2 likes & 1 trackable action its value shoots up to 2000.  The more posts you do, the more you will realize the true value of a particular group.  You’ll notice most of the groups that have a trackable action have a higher amplification number than there are group members.  These will be the most relevant groups for you.  As time goes on & you do more posts in a group you will start to see which groups are irrelevant for you to do promotion on, which is something that can change if you make a concerted effort to be active in a group before making a post.

In general I’d give any group at least 5 promotional posts before leaving it & I wouldn’t join any group for promotional use that has less than 1000 members.  If you’ve made 5 posts & your amplification number is now under 100, there’s a good chance that your post is just noise & wasting both your time & that of all the members of the group.

Anyway, download the spreadsheet to use yourself & I hope you find it useful.  If you do find it useful, just buy something from Silber to show your support.

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One Response to Signal, Noise, & Newsgroups

  1. lullabier says:

    This will be definitely useful for my new VeniVersus label-adventure. Brian thanks for everything you do!

Somewhat Relevant – Babadook

For the last few years it seems like horror movies are really focused toward gore & torture porn & sexy teenagers.  Maybe that’s always been true & it’s just gotten less appealing to me as I’ve gotten older & the guidelines for what can be put on screen have gotten more relaxed.  At any rate Babadook sounded interesting as the creepy kid genre tends to at least not be oversexualized.  But wow.  The guy who directed The Exorcist said something to the effect of this being the creepiest movie he’d ever seen & I totally get that.  If you like movies like Ringu (The Ring) or Absentia where they know the scariest parts should be left to your imagination, this film is for you.  Also worth noting is that the child actor is decent in that it doesn’t feel like he’s acting & is just a kid with moodswings.  Oh, I suppose it’s worth mentioning it is a boogieman story.  Really, if you like creepy movies you should watch this.

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